Every placehas a story.

We help you tell it.

Marketing agency for independent restaurants, pubs and cafés.

Marketing. Menus. Margins.

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There is somethingonly you do.

Every place has one thing it does best. Sometimes, as owners, you're too close to spot what that is – but it shows up in what people order, what they come back for, and what they tell each other.

We're not accountants who only read the numbers, or marketers who only look at Instagram. We read the till and the reviews in the same sitting, then put what we find to work.

You openedfor a reason.

An experience you couldn't stop thinking about. A recipe passed down through generations. A way of doing things you couldn't find anywhere else. People want to hear about it. Most never do.

Making money matters. So does being proud of what you do.

Three thingswe cover.

We start by spending time with you – a service, a coffee, a conversation about why you opened. Then the evidence: what's selling, what people are saying, what already works.

Marketing.

Your window, website, Google listing, socials, reviews.

Menu.

What sells, what it makes, what you're proudest of. Then the ranging and the pricing.

Margins.

GP by dish, spend per head, covers by day. Top line growing, bottom line protected.

What today's independentsare up against.

Margins with no room in them4–6% for a small independent, 10–12% for a group

Tables that don't turn up£3,621 a year for the average UK venue

Being chosen on price aloneThe most expensive way there is to compete

The midweek that decides the yearThe fix isn't a discount

A menu a search engine can't readIf it's an image or a download, it's invisible

Some of this we can move. Rates, wages and energy, nobody can.

Margin range: UK independent and group benchmarks, 2025–26. No-shows: ResDiary Hospitality Industry Report 2024 – 76% of venues affected, 8% of bookings unfulfilled, £3,621 average annual loss per venue.

What we do.

Uncover.

A Business Review. Your story, your why, your strengths and opportunities.

Build.

The brand, the comms, the menu.

Maintain.

Monthly or quarterly reviews.

The Business Review is where everything starts: conversations with you and a site visit. What makes you different, whether the outside world can tell, and what to do about it. It stands on its own. Take it and act on it yourself, or take us with you.

We move quickly. A Walk-Past Test within a week. A Business Review in two. A menu, and subsequent builds, within a month. Take one part of it, or all of it.

How we work

Your Instagram stays yours. We set it up, you run it.

We model the return. We don't guarantee it.

No calls during service.

Free – five a month

Would somebody stop –or scroll past?

We look at your place the way a stranger does: once on the street, once on a phone. You get your frontage redrawn and two changes we think would bring people through the door.

If we didn't think there was something worth saying, we wouldn't have sent it. Here's one example, published.

Ask for a Walk-Past Test

Who you'dbe working with.

Three of us – an operator, a marketer and a chef – with fifty years in hospitality between us, spent running independents and building brands for national groups. We've opened places, priced menus, sat in the meetings that decided the budget, and worked a Saturday service when someone didn't turn up.

Between us we've worked inside certified B Corps and run sites where sourcing, waste and the local supply chain were part of the job rather than a page on the website. Where that matters to you, we'll build it in properly. Where it doesn't, we won't pretend.